Page 15 - GC-Steuben-Oktoberfest 2022
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unich  cannot  be    •  Austria  2.9%  (2014:                                                                 stated  that  they  intended  to
                   imagined  with- 1.1%)                                                                                         visit the nostalgic part of the
         Mout the Oktober-              • UK 1.4% (2014: 1.4%)                                                                   folk festival. In 2019 around
      fest – not only because of its    •  Ireland  0.7%  (2014:                                                                 557,000 (2014: 610,000) pay-
      long  tradition,  but  also  for 1.2%)                                                                                     ing  guests  visited  the  Oide
      economic  reasons.  But  who      • India 0.4% (2014: 0.7%)                                                                Wiesn.
      actually  comes  to  the  Okto-   • Switzerland 1.3% (2014:                                                                   How well known
      berfest  and  why?  And  what 1.7%)                                                                                           is the Wiesn?
      sales are generated at the larg-  •  Australia  0.9%  (2014:                                                                  The Oktoberfest is known
      est folk festival in the world? 1.0%)                                                                                      all  over  the  world  and  is  a
      Here are some exciting facts.     •  Canada  0.9%  (2014:                                                                  sure-fire  success.  The  Okto-
         What is the economic        0.3%)                                                                                       berfest  has  not  been  adver-
         value of the Wiesn?            • Netherlands 0.9% (2014:                                                                tised  since  1985,  the  year  of
         The Department for Labor 0.3%)                                                                                          the  175th  Oktoberfest  anni-
      and Economics (RAW) of the        •  France  0.3%  (2014:                                                                  versary with 7.1 million visi-
      City of Munich, as the orga- 0.6%)                                                                                         tors.  A  survey  on  the
      nizer of the Oktoberfest, com-    • Brazil 0.3% (2014: 0.4%)                                                               acceptance and familiarity of
      missioned  a  representative      other   countries:   3.4%                                                                German terms abroad, which
      survey during the Oktoberfest (2014: 3.8%)                                                                                 was carried out worldwide by
      2019,  which  provides  infor-    The statistical Oktoberfest                                                              the Bates Agency in February
      mation  about  the  economic table  with  ten  seats  is  there-                                                           1999 on behalf of the German
      value  of  the  festival,  visitor fore  occupied  by  six  guests                                                         National    Tourist   Board,
      structure and image. Accord- from Munich or the surround-                                                                  showed  that  91  percent  of
      ing  to  current  calculations ing area, one other Bavarian,                                                               those surveyed knew the term
      based on this survey, the eco- one German and two foreign-                                                                 "Oktoberfest".  Today,  social
      nomic  value  of  the  Oktober- ers.  The  foreigners  are  very                                                           media  carry  the  Oktoberfest
      fest in 2019 was 1.25 billion likely to come from Italy, the                                                               all over the world: Currently,
      euros.                         USA or Austria.                                                                             for  example,  the  search  ser-
         According  to  the  surveys    How old are the visitors?                                                                vice “Google” finds entries in
      and calculations, the approxi-    The  Oktoberfest  is  still  a                                                           the millions for the term “Ok-
      mately  6.3  million  festival festival  for  all  generations.                                                            toberfest”    (May     2020:
      visitors spent a total of around Young  and  old  celebrate  to-                                                           56,300,000  entries),  “you-
      448 million euros (per person gether.  The  general  demo-                                                                 tube”  21,800,000  (2014:  al-
      on  average  71.12  euros)  di- graphic  change  is  that  the                                                             most  one  million)  entries,
      rectly at the Oktoberfest over average  age  of  Oktoberfest                                                               Instagram  24,300,000  entries
      the  16  days.  Foreign  visitors visitors is increasing. The age                                                          and      Twitter     tweeted
      left a further 289 million eu- group  “30  years  and  older”                                                              41,700,000  (2014:  3.5  mil-
      ros in the city for food, shop- accounted  for  64  percent  in                                                            lion) times about the Oktober-
      ping, taxi rides and the use of 2019 (2014: 57 percent). Ac-                                                               fest.  Not  to  forget  the
      public  transport.  For  over- cordingly,  the  proportion  of                                                             webcams that are installed at
      night  stays  and  gastronomy, under-30s  fell  from  43  per-                                                             the  Oktoberfest  and  provide
      the  external  festival  guests cent in 2014 to 34 percent in                                                              daily live images of the festi-
      again spent a total of around 2019.                                                                                        val  happenings  around  the
      513 million euros.                The  largest  group  of  visi-                                                           world.  Due  to  its  worldwide
         71  percent  (2014:  65  per- tors  was  30  to  39  year  olds                                                         fame,  the  Oktoberfest  is  a
      cent) of foreign guests stayed with 25 percent, followed by                                                                tourist  magnet  and  export
      in  Munich  during  the  Okto- 25  to  29  year  olds  with  17  Germany  and  60  percent  of answers  to  the  question  of  item par excellence.
      berfest.  The  overnight  stays percent. Respectively, 15 per-  the  guests  from  abroad  were why the fairground area was   What image value does
                                                                    at the Oktoberfest for the first not visited.
      are divided as follows:        cent were 18 to 24 year olds                                                                   the Oktoberfest have?
                                                                    time  in  2019.  78  percent     Who do you meet
         -  31  percentage  points and guests aged 40 to 49. Vis-                                                                   More than 2,000 Munich-
      (2014:  30  percentage  points) itors  aged  60  and  over  ac-  (2014:  80  percent)  of  those  at the Oidn Wiesn?       style “Oktoberfests” are held
      chose  accommodation  with counted  for  13  percent  in      surveyed  are  repeat  visitors  51  percent  of  those  sur-  all  over  the  world.  The  big-
      friends, relatives and acquain- 2019, compared to 12 percent  and have visited the Oktober- veyed like the less hustle and  gest of these are in Blumenau
                                                                    fest once or several times be- bustle at the Oidn Wiesn. The
      tances                         in  2014.  At  11  percent,  the                                                            (Brazil) and Kitchener (Cana-
                                                                    fore.                         nostalgic flair with the histor-
         -  40  percentage  points group  of  50  to  59  year  olds                                                             da), each with around a mil-
      (2014:  70  percentage  points) and those under 18 brought up   For  the  majority  of  Okto- ic fairground rides and for 27  lion  visitors,  followed  by
      stayed in commercial accom- the rear with 2 percent.          berfest  visitors,  visiting  the percent of those surveyed, at-  Frankenmuth/Michigan
      modation  (hotels,  guesthous-    The  gender  ratio  is  bal-  festival  grounds  over  the  16 tractions make this part of the  (USA)  with  around  350,000
                                                                    days  is  not  a  one-off  event. Oktoberfest  particularly  ap-
      es,     campsites,    private anced with 50 percent (2014:                                                                 visitors. There are superlative
                                                                    Almost  80  percent  of  the pealing,  the  special  atmo-
      landlords, youth hostels).     51 %) female and 49 percent                                                                 "beer festivals" in China: the
         Where are                   (2014:  49  %)  male  visitors.  guests visited the Oktoberfest sphere  and  good  mood     festivals  in  Beijing,  Dalian
         the guests from?            One  percent  of  the  visitors  more than once in 2019, more motivate  45  percent  to  visit  and Quingdao in July and Au-
                                                                    than  half  (57  percent)  even and  22  percent  see  the  Oidn
         The  Oktoberfest  is  still  a chose  the  term  diverse.  In                                                           gust  attract  millions  of  visi-
                                                                    more than three times. Thus, Wiesn as a "piece of home".
      Bavarian festival: the vast ma- 1999/2000, 62 percent of the                                                               tors.
                                                                    the frequency of visits has in-  The  offer  of  dancing,  the
      jority  of  Oktoberfest  visitors guests were men and only 38                                                                 The Oktoberfest unmistak-
      come from Bavaria at 70 per- percent  women.  In  2008        creased  significantly  com- selection of music and the cul-  ably shapes the image of the
      cent (2014: 71%), specifically women and men already had      pared  to  2014.  The  majority tural mediation are perceived  white  and  blue  metropolis.
                                                                    of  the  guests  spent  between as  positive.  Of  the  festival
      62 percentage points directly the  same  proportion  as  in                                                                The  advertising  value  of  the
                                                                    three  and  nine  hours  at  the tents  at  the  Oidn  Wiesn,  the
      from  Munich  and  the  sur- 2019.                                                                                         Oktoberfest for Munich is not
                                                                    folk festival.                program  of  the  festival  tent
      rounding  area  (2014:  58  %)    Once at the Oktoberfest –                                                                measurable, but the reputation
                                                                      Who throws themselves       Tradition  with  Bavarian  folk
      and 8 percent from the rest of always at the Oktoberfest?                                                                  that Munich enjoys nationally
      Bavaria (2014: 13 %).             When asked "Are you vis-      into the folk festival fun? culture was most popular (21   and  internationally  through
                                                                      More  than  half  of  those percent).  The  offer  for  chil-
         9  percent  of  Oktoberfest iting  the  Oktoberfest  for  the                                                           the Oktoberfest is reflected in
                                                                    surveyed  (59  percent)  stated dren  is  also  praised  (18  per-
      guests  (2014:  15  %)  travel first time?" 22 percent (2014:                                                              the  number  of  visitors.  Last
      from  other  German  federal 20 percent) of those surveyed    that they visit the showmen's cent).  17  percent  of  those  but  not  least,  thanks  to  this
      states. The remaining 21 per- answered "yes." In both 2014    area at the Oktoberfest. Partly surveyed saw good chances of  unique  folk  festival,  Munich
      cent  of  the  festival  guests and  2019,  every  fifth  visitor  out of lack of interest (61 per- free seats in the festival tents  is one of the leading tourism
                                                                    cent),  partly  because  it  was when visiting the Oidn Wiesn.
      (2014:  14  %)  come  from visited the Oktoberfest for the                                                                 metropolises in Germany.
                                                                    too expensive (20 percent) or 38 percent of those surveyed
      abroad, including:             first time. Only five percent of
         • Italy 3.9% (2014: 1.7%)   the  guests  from  Munich,  but  because  the  fairground  was
         • US 3.7% (2014: 1.7%)      28 percent of the guests from  too full (6.4 percent), were the                                the steuben news - 7
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